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Reno's "The Biggest Little City in the World" Sign

Learning from Las Vegas and Reno: Characteristics of Good Gateway Signs

In my earlier discussion of urban landmarks, I mentioned two gateway signs that are nationally and internationally famous – the “Welcome to Fabulous Las Vegas, Nevada” sign and Reno’s “The Biggest Little City in the World” sign. They not only inform visitors that they have arrived but help define Las Vegas and Reno for the […]

Banner in Downtown Angels Camp (CA)

Downtown Revitalization for Almost Free

The last five to six years have been peculiar for American downtowns. Continued evidence shows that developers, local governments, businesses, and the public have rediscovered downtowns as places to shop, work, experience culture, and live. At the same time, public revitalization efforts are becoming more difficult due to the slow pace of the economic recovery […]